From its origins in the rain forests of Central America, chewing gum is now enjoyed by countless cultures in virtually every corner of the globe.

Why did this phenomenon spread?

For most people chewing gum is about great taste and the pleasure of chewing, but did you know gum also:

Freshens breath

Chewing gum, especially refreshing flavoured gum like Wrigley's ECLIPSE and P.K stimulate saliva to moisten and freshen the mouth to give you instant fresh breath.

Improves concentration and memory.

Whether you need to focus on work, study or sports, research shows that chewing gum can help you concentrate on the task at hand. There's a good reason you see so many sports stars chewing gum on TV!

Provides a low-calorie snack

Chewing gum stops the craving for snacks and sweets & has low calories. Sugar free gums like EXTRA, EXTRA for Kids, and AIRWAVES sugarfree reduce the calorie count even further.

Helps fight tooth decay

After meals, it isn't always convenient to brush your teeth. So, although no substitute for a toothbrush, chewing sugarfree gum stimulates the production of saliva, which helps neutralize acids from foods and contributes to the prevention of tooth decay. Chewing EXTRA is especially recommend for helping prevent tooth decay.

Can provide many other health benefits

Thanks to Wrigley's constant innovation, gum has become an ever-evolving pleasure that offers an always-expanding range of health benefits. Wrigley's gum already offers nasal clearance and tooth whitening and research is under way to use gum as a more enjoyable method of delivering medication.